Media Relations Success: Social Media as Part of Media Outreach Campaigns

Media Relations Success: Social Media as Part of Media Outreach Campaigns 

Social Media is another important tool in the PR toolkit

Without a doubt, the web and social media are making it easier for businesses to communicate with their publics. At the same time, where there used to be a clear delineation between marketing and public relations, the impact of the web has resulted in a blurred line between the two industries. Some would argue that this is leading to the “death” of public relations. On the contrary, the web is actually helping to enhance the efficiency of the PR industry. So how can you incorporate social media to enhance your business PR efforts? Read on…

 Our expert trainers will share with you:

  • How to think like a social media strategist for effective social media outreach
  • The foundations of social media campaigns including what it means to broadcast, monitor and engage
  • An introduction to the most useful tools for social media outreach (e.g. channels)
  • Tips to optimize key messages for social media channels
  • Some helpful evaluation tools for social media

Half-day workshops are available.

 

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