Maximize Your Social Media Presence
Social media is just another tool in the marketing, communication and public relation practitioner’s tool kit. As part of good integrated marketing – it’s important to ensure that multiple channels are being used to reach audiences. But, it’s not enough to just use the tools, each traditional MARCOM/PR tool has a distinct set of best practices and component parts as do those in the digital world. Effective social media includes a careful blend of broadcasting, monitoring and engagement.
Our expert trainers will share with you:
Broadcasting (Editorial Content)
- Introduction to broadcasting
- Best practices overview around broadcasting
Monitoring
- Importance of monitoring
- Best practices around monitoring
- Introduction to the tools
- Live demonstrations of some key tools
Engagement
- Introduction to engagement
- Best practices overview around engagement
Half-day workshops are available.
