Maximize Your Social Media Presence

Maximize Your Social Media Presence

Social media is just another tool in the marketing, communication and public relation practitioner’s tool kit.  As part of good integrated marketing – it’s important to ensure that multiple channels are being used to reach audiences. But, it’s not enough to just use the tools, each traditional MARCOM/PR tool has a distinct set of best practices and component parts as do those in the digital world. Effective social media includes a careful blend of broadcasting, monitoring and engagement.

Our expert trainers will share with you:

Broadcasting (Editorial Content)

  • Introduction to broadcasting
  • Best practices overview around broadcasting


  • Importance of monitoring
  • Best practices around monitoring
  • Introduction to the tools
  • Live demonstrations of some key tools


  • Introduction to engagement
  • Best practices overview around engagement

Half-day workshops are available.


Back to Training