Create Targeted Media Messaging

Create Targeted Media Messaging

Add power to your media messages

Our Create Targeted Media Messaging seminar helps you to develop powerful media messages. This program expands on the values-based approach to media messaging introduced in our Positive Media Relations program.

This seminar is delivered by media relations specialists, veteran ex-journalists and experienced media spokespersons.

Our expert trainers will share with you how to:

  • Identify and define issues likely to attract media interest
  • Respond to the concerns and interests of your key target audiences
  • Craft simple and effective media lines
  • Validate media messages
  • Cope with tight deadlines
  • Adapt media messages for use in other communication products

1-day workshops are available.


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