Create Targeted Media Messaging
Add power to your media messages
Our Create Targeted Media Messaging seminar helps you to develop powerful media messages. This program expands on the values-based approach to media messaging introduced in our Positive Media Relations program.
This seminar is delivered by media relations specialists, veteran ex-journalists and experienced media spokespersons.
Our expert trainers will share with you how to:
- Identify and define issues likely to attract media interest
- Respond to the concerns and interests of your key target audiences
- Craft simple and effective media lines
- Validate media messages
- Cope with tight deadlines
- Adapt media messages for use in other communication products
1-day workshops are available.