Writing for the Modern News Media
The foundation of effective media relations
In our Writing for the Modern News Media seminar, we combine the principles of effective journalism with practical writing exercises. Our instructors offer tips and techniques for writing the most common media relations tools and provide feedback on your work. The training is designed to help participants use plain language to craft engaging media materials that target specific audiences and stakeholders.
Our expert trainers will share with you how to:
- Write in plain language
- Prepare media pitches
- Write media advisories and news releases
- Craft op-ed articles and backgrounders
1-day, 1.5-day and 2-day workshops are available.