Delta Media | Marketing, Communications, Public Relations http://deltamedia.ca Thu, 30 Nov 2017 17:48:44 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.13 Santé à une saison des fêtes Noël’nifique ! http://deltamedia.ca/2015/12/sante-a-une-saison-des-fetes-noelnifique/ Tue, 22 Dec 2015 21:15:43 +0000 http://deltamedia.ca/?p=2474 The post Santé à une saison des fêtes Noël’nifique ! appeared first on Delta Media | Marketing, Communications, Public Relations.

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Cheers to a Christmas’nificant holiday season http://deltamedia.ca/2015/12/cheers-to-a-christmasnificant-holiday-season/ Tue, 22 Dec 2015 21:09:20 +0000 http://deltamedia.ca/?p=2464  

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New format makes it simpler to get government info http://deltamedia.ca/2014/01/new-format-makes-it-simpler-to-get-government-info/ Tue, 14 Jan 2014 20:54:40 +0000 http://deltamedia.ca/?p=1552 With more and more Canadians turning to TV and online for their news, the Government of Canada has responded with shorter, benefit-focused news releases complete with hyperlinks to background and multimedia content. The contrast between the new and old releases is striking – and in today’s busy […]

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With more and more Canadians turning to TV and online for their news, the Government of Canada has responded with shorter, benefit-focused news releases complete with hyperlinks to background and multimedia content. The contrast between the new and old releases is striking – and in today’s busy news cycle, a welcome relief. The focus now is on telling the story and featuring the return on investment for taxpayers.

It’s the first major change in 50 years for Government of Canada news releases which had long been criticized by reporters and editors as far too long, filled with buried ledes, bafflegab and forgettable quotes and often tied up in interminable approvals because of their length. Best of all, the new format allows journalists – and all Canadians – to learn what’s new without having to wade through paragraph after paragraph of the kind of self-congratulatory puffery we’ve come to expect from some federal departments and agencies.

GC Press Release

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